senda Team

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Tania Reif

Tania is the Founder and CIO of Senda Digital Assets. Prior to her cryptocurrency focus, she built her investment pedigree at top macro hedge funds including Soros Fund Management, Laurion Capital, Citadel, and Alphadyne Asset Management. She was profiled in the 50 Leading Women in Hedge Funds 2017 survey by The Hedge Fund Journal.  Her career spans public policy beginnings at the International Monetary Fund and experience in banking at Citigroup's Economic and Market Analysis team. She holds a Ph.D. in Economics with Distinction from Columbia University where she earned the Jagdish Bhagwati International Economics Award for her work in currency dynamics.

jacky Reif

Jacky serves as CTO focusing on the technology aspects of the crypto and digital asset space. He brings more than 20 years of experience as a software developer and medical device engineer deploying multidisciplinary skills in hardware, software, signal analysis, and R&D while working at Neurometrix, Philips Respironics, Quartz Labs, and as co-founder of Panorad. He holds a B.S. in Electronics Engineering from Universidad Simón Bolivar and a M.S. in Neuroscience from Brandeis University.

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kristen Boyle

Kristen is the CFO/COO of Senda Digital Assets. She has had a successful career working in the Asset Management industry, most recently as Partner and CFO/CCO of QFR Capital Management, L.P., a global macro/emerging markets hedge fund. Previous experience in asset management and Finance industry includes Falcon Management Corp., Citizens Funds, Bear Stearns Asset Management, DE Shaw, and Bankers Trust. The foundation of her career began at Ernst & Young where she served as an Auditor. She holds a B.A. in Management with a concentration in Accounting from Gettysburg College and is a Certified Public Accountant with the State of New York.

Juan Carlos Campero

Juan Carlos focuses on Quantitative Research and Trading. He's passionate about merging statistical analysis with fundamental research. Previously, he worked at BlackRock, Citadel, Goldman Sachs, and The Boston Consulting Group. JC holds a Master in Finance from Princeton University and B.S. in Applied Mathematics from ITAM where he is also a lecturer and recipient of its National Derivatives Award.

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